Hyaluronic Acid acts as a potent humectant, suctioning moisture from the environment, much like a vacuum rapidly sucking in air. It moisturises and boosts hydration by binding with water molecules, causing the skin to look smooth, refreshed, and dewy. When used together with occlusive ingredients, it reduces trans-epidermal water loss or the gradual evaporation of moisture from the skin.

In other words, Hyaluronic Acid can be a powerful agent in attracting moisture to the skin and trapping it in, thereby increasing and maintaining healthy hydration levels.

Hyaluronic Acid is somewhat of a buzzword within the beauty community. For many good reasons, it can attract and hold onto 1000 times its weight in moisture, which is amazing for the skin – it draws water into the skin like a sponge, plumping, and restoring firmness.

Hyaluronic Acid is a glycosaminoglycan that works to keep every aspect of skin stable, safeguarded, and constantly renewed, revitalizing skin’s outer surface layers to look and feel softer, smoother, and radiantly hydrated. You can get the best out of the Ordinary

Hyaluronic Acid as it’s a great serum you can apply directly to the skin as filler for an intense hydration boost, and it layers well under and over other skincare products.

Other than injecting it as a dermal filler, the most common way to boost hyaluronic acid level in the body is to add it to skincare and serums (it’s probably in the moisturiser you’re currently using). Adding Hyaluronic Acid-rich serums and creams into your skincare regime can help to restore plumpness and radiance.

Hyaluronic Acid is like a sponge – it can hold large amounts of water, making the skin look temporarily plumper. Most hyaluronic acid molecules are too big to get down to the dermis (the deeper layer of your skin where wrinkles form), so it sits on the surface and acts as a temporary barrier boost.

Hyaluronic Acid that relaxes on the skin’s surface won’t work miracles on wrinkles – that requires plumping up the folds in the skin’s deeper dermal layer. Some brands use sodium hyaluronate (the salt of Hyaluronic Acid), which has a smaller molecular size and so can penetrate deeper into the skin and better ‘fill’ lines, albeit temporarily.

Hydration isn’t the only benefit of Hyaluronic Acid, it also has antioxidant properties that help to protect and shield the skin against free radical damage caused by environmental aggressors such as pollution.

Although Hyaluronic Acid is most loved for its incredible water retention properties and helps to improve skin conditions as the skin ages because as the skin ages, it becomes drier as its ability to retain water lessens, which results in loss of firmness and fine lines.

When applied, hyaluronic Acid will rehydrate skin for a plumper appearance and minimize the appearance of fine lines and wrinkles.